Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Among the most influential manner residences on earth. Its worldwide accomplishment was not constructed via conventional advertising and marketing or mainstream tendencies, but through a bold philosophy: obstacle the norm, split conventions, and Allow originality speak louder than popularity. This unconventional solution grew to become the inspiration for CDG’s globally enlargement.
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CDG attained Worldwide awareness by presenting clothing that rejected regular Suggestions of magnificence. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of world vogue editors and purchasers early while in the nineteen eighties.
This international visibility strengthened the CDG Hoodie title and attracted faithful prospects from each corner of the globe.
The 1995 "Snooze" selection consisted of striped pajamas "bearing prints of identification quantities and marks of army boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the gathering with illustrations or photos taken at Auschwitz focus camp, as well as controversy received international coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and recognized as a firm in 1973. The model's title was motivated by Françoise Hardy's 1962 tune "Tous les garçons et les filles", especially from the line "Comme les garçons et les filles de mon âge" ("like the girls and boys my age").
The 2006 autumn/Winter season assortment dealt with the concept of your persona,[fifteen] the other ways to present one's self to the world. Fusing personalized menswear with feminine aspects including corsets and flower printed dress fabrics, Persona was A further assortment that mixed the feminine with the masculine.
CDG crafted a strong distribution method by positioning its merchandise in best luxurious suppliers like Dover Road Market, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand name usage of elite consumers globally while Comme Des Garcons preserving its creative integrity.
In 2017, the company introduced a brand new fragrance, Concrete, and marked its start within the US that has a dinner curated because of the artist and chef, Laila Gohar.
Each and every retail store was created as an inventive space, boosting CDG Hoodie's reputation for innovation and giving purchasers an immersive retail expertise.
While using the rise of internet shopping, CDG expanded its arrive at by providing collections by way of Formal and partnered e-commerce platforms. Social media and style communities aided distribute the manufacturer’s identity, producing items such as PLAY Heart tees and Converse sneakers viral around the world.
The CDG x Converse Chuck Taylor turned Probably the most acknowledged sneaker collaborations on this planet, serving to CDG arrive at global mainstream visibility whilst remaining correct to its edgy creativeness.
Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical displays, generally additional like artwork installations than vogue demonstrates acquired around the globe media protection, reinforcing the model's status for groundbreaking creativeness.
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The corporate also generates a line of agendered fragrances, the majority of that are unconventional in the world of perfume and aligned While using the variations of its garments.[six]